October 27, 2009
A guest post from (Roughly Daily):
But then, Zippy can console himself that, as recent honoree H.L. Mencken observed, “no one ever went broke underestimating the intelligence of the American public.”
As we revisit our plans to open that book store, we might recall that this is the anniversary of the premiere (in 1954) of Walt Disney’s first prime-time television program (Disneyland, on ABC; later re-titled The Wonderful World of Disney), the second longest running television franchise in the country (as measured in seasons aired), and arguably the nation’s first major full-length infomercial (…though Bonomo, The Magic Clown, which ran on NBC from 1949 to 1954– and which was essentially an advertisement for Bonomo Turkish Taffy– has a defensible rival claim to that honor).
Your correspondent is headed for points antipodal, where, as it happens, the drains do not spiral in a different direction, but where connectivity promises to be uncertain… consequently, for the next week or so, these missives are likely to be more roughly than daily.
Filed in Advertising, Branding, Competition and Industry Structure, Marketing, Media and Entertainment, Retailing, Scenario Planning, Social, Technological
Tags: American Broadcasting Company, Bonomo, Bonomo The Magic Clown, Bonomo Turkish Taffy, Disneyland, H. L. Mencken, Magic Clown, NBC, Retail, Retailing, Television program, The Wonderful World of Disney, Walt Disney, Zippy the Pinhead